When you think of Valentine's Day, what comes to mind? Heart-shaped boxes of chocolate, a dozen red roses, and maybe a timeless piece of jewelry, right? You can never go wrong with a traditional gift, but our perceptions of gift giving are evolving, and this year, your store could benefit from shaking things up and offering your customers new ways to spoil their loved ones. Here's how to stock your shelves for Valentine's Day 2021.
The consumer experience for food services and grocery retailers has changed dramatically. What was once a sensory activity of browsing and consuming has become all about retailer trust, customer convenience, and store hygiene. Online ordering has skyrocketed, but e-commerce alone is not enough to satisfy health and safety requirements in today’s market. Learn what savvy foodservice and grocery businesses are doing to provide the best contactless or contact-lite shopping and dining experiences for their customers.
Packaging is one of the four traditional P’s of marketing and the one with which manufacturers can be the most creative. But packaging isn’t just about having a pretty face. In the foodservice and grocery industry, where margins are notoriously low, impulse-buying decisions are critical to store revenue, and attractive packaging is one of the most powerful motivators. Discover what’s new in grocery product packaging, the factors driving trends in product packaging, and how to best display your products in refrigerated cooler displays to influence buyers’ decision making and increase your sales.
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