Single Americans as a demographic are implementing convenience into their everyday lives, and choices of food are no exception. It’s difficult to plan meals for one person so stopping by your local convenience store provides ease and timesavings. That’s not to say that health and nutrition are sacrificed. Many convenience store retailers are picking up on the fact that wanting convenience does not mean wanting lack of healthier options. In response most have began to offer not only those healthier options but also complete food service in house. Growing favorite, Wawa, for instance features a full service menu as well as grab-and-go options like made to go salads, fruit, and veggies.
How are you catering to single Americans? What convenience is your brand adding to their life? Answer in the comment section below.
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