The consumer experience for food services and grocery retailers has changed dramatically. What was once a sensory activity of browsing and consuming has become all about
Enter the concept of contact-lite or contactless grocery and food services. From curbside grocery pickup to digital menus and grab-and-go meals, food retailers are finding new and innovative ways, through
In the foodservice and grocery industry, “contactless” has become the word du jour. The concept is relatively new, so the meaning is still evolving. However, what contactless service provides is clear: a way for consumers to have a safe, efficient, and most importantly, an enjoyable experience with food and grocery services.
Learn what savvy foodservice and grocery businesses are doing to provide the best contactless or contact-lite shopping and dining experiences for their customers.
The QR Code Revival
The QR code technology first burst on the scene about a decade ago but failed to really take off as expected in North America. The main reason for the early flop was that all mobile devices would have needed to be equipped with a universal third-party QR code reader to work. That obstacle has largely disappeared since cameras on most newer mobile devices can read QR codes.
Restaurants have jumped on t
Since hand-held menus are traditionally passed between customers during service, they are a breeding ground for germs. Now, when a customer scans a QR code, the restaurant’s digital menu pops up on his or her personal device. In addition to being more cost effective than printed menus, digital menus allow restauranteurs to easily make changes to items, add promotions, and act as additional advertising.
Contactless & Contact-Lite Payment Options
The process of paying for a meal or groceries is one of the biggest bottlenecks in food retail. Credit card tap technology allows for quick, contactless payment, but the spend limits in the past restricted the amount people could purchase. In response to demand, most food retailers now are able to provide increased limits of up to $250 per transaction and require no signature, ever.
Other digital payment methods such as ApplePay and Google Pay are being accepted by more and more foodservice and grocery retailers as a preferred – and more hygienic – alternative to tap. Technology publisher Digital Trends expects the trend
Apps and Kiosks for Contactless Service
While sit-down restaurants have experienced some challenges from the demand for contactless service, quick-service restaurants (QSRs) have flourished — especially those that invested in self-serve kiosks, apps, and automation to allow contactless or contact-lite interaction with others.
Kiosks at QSRs are not new; however, the ways in which they are helping contactless services are. For example, Coca-Cola created a contactless extension to its self-
Curbside Pickup and Contactless Drive-Thru Grocery Services
The drive-thru has long been the domain of quick-serve restaurants. In recent years, though, drive-thrus have expanded to include other services such as banks and liquor stores — and now, pop-up grocery pickup locations. In a quick pivot, some businesses are turning unused space into drive-thru food pickup locations to provide their customers with contactless service options.
Of course, grocery store curbside pickup is a huge draw for customers, and most retailers have implemented some form of the option. Forward-thinking retailers like Walmart are even experimenting with
As recently as February 2019,
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