Branding agency Schifino Lee helps create and drive message  for “power of partnership.”

TAMPA, Fla. (October 1, 2011) – Launching a powerful new brand at one of its industry’s largest trade shows, Excellence Industries is touting the “power of partnership,” emphasizing the commercial refrigeration company’s ability to help its customers with everything needed to sell frozen and refrigerated products at retail locations.

Excellence Industries, based in Tampa, Fla., is the premier commercial refrigeration partner for brands such as Nestle, Pepsi, Good Humor, Ben & Jerry’s, Whole Foods, and Marriott. A key to its success is its skill in helping companies in the dairy, ice cream and food industries with all their refrigeration needs, from equipment manufacturing, branded graphics and logistics to leasing, servicing and recycling nationwide.

To emphasize this wide-ranging, customer-focused approach, the company hired Schifino Lee, a Tampa-based branding and marketing agency that has deep experience in business-to-business manufacturing and recycling – a powerful combination for the Excellence Industries message.

The company’s new branding is being showcased this week at the National Association of Convenience Stores (NACS) convention at McCormick Place in Chicago. Excellence Industries is debuting a new logo, new tradeshow display and new collateral materials at the show, which will soon be followed by an enhanced web presence.

“We are very excited about how our new branding tells the story of how we help our partners,” said Howard Noskowicz, CEO of Excellence Industries. “With such a wide range of services, it’s important for us to emphasize one overall premise – we help our partners grow and manage their businesses.”

For Schifino Lee, the work builds on its success in creating new and refreshed brands for such companies as Vertical IT Solutions, Gerdau, USAmeriBank, Celestar and AM 820 News. Also, it ties into the agency’s skill in marketing for the recycling industry, with such companies as Kimmins Contracting, Sims Recycling, Association of Battery Recycling and EnviroFocus Technologies.

“As companies become more aware of the need to think about their products from cradle-to-grave, it’s important for service providers to consider recycling as part of their messaging,” said Ben Lee, Principal of Schifino Lee. “That goes hand in hand with forming a trusted, long-term partnership with customers. Both of these ideas are strong in our work for Excellence Industries.”

• Information about Excellence Industries is available at
• Information about Schifino Lee is available at