In the ever-changing arena of retail marketing, consumer preferences always shift. Things are no different during the holidays. In fact, product shifts tend to be even more dramatic during the most wonderful — and stressful — time of the year. Here's everything your business needs to know about gracefully handling holiday product shifts.

Every October, the National Frozen & Refrigerated Foods Association (NFRA) holds its annual convention. Leaders from across the frozen and refrigerated food industry come together to sample the latest products and attend informative presentations. Perhaps the biggest draw to the NFRA Convention, however, is the opportunity for attendees to network and conduct business with each other throughout the event. Here are four valuable reasons you should attend this year’s NFRA Convention.

Imagine you’ve just moved to a new city and need to stock your refrigerator and freezer. Not knowing the grocers in the area, you’d probably whip out your cell phone and search for “grocery stores near me.” A list of stores pops up. The retailers that appear at the top understand how to increase food retail sales by using geotags and location targeting. Are you ready to harness the power of geotags to increase your food retail sales? Here’s everything you need to know.

Social media is one of the most effective and affordable marketing tools out there. With more than 3 billion users worldwide, any retail marketing strategy can use the power of social media to connect with and engage a unique audience. Here’s how your food-service business can succeed with social media!