Packaging is one of the four traditional P’s of marketing and the one with which manufacturers can be the most creative. But packaging isn’t just about having a pretty face. In the foodservice and grocery industry, where margins are notoriously low, impulse-buying decisions are critical to store revenue, and attractive packaging is one of the most powerful motivators. Discover what’s new in grocery product packaging, the factors driving trends in product packaging, and how to best display your products in refrigerated cooler displays to influence buyers’ decision making and increase your sales.
In the ever-changing arena of retail marketing, consumer preferences always shift. Things are no different during the holidays. In fact, product shifts tend to be even more dramatic during the most wonderful — and stressful — time of the year. Here's everything your business needs to know about gracefully handling holiday product shifts.
Making sure your refrigerated food coolers are properly ventilated and maintained is an integral part of keeping them running smoothly for as long as possible. That means more money stays in your pocket. If your refrigerated food cooler is running hot, not keeping products cold, or otherwise operating inefficiently, we’re here to help you solve the problem.
Now more than ever, it seems that staying healthy is top of mind for everyone. With cooler weather coming, many consumers are looking for ways to fight the flu, the common cold, and other viral illnesses. From probiotic smoothies and prebiotic granola bars to detoxifying botanical teas, the demand for foods and beverages that offer immune support is immense. Learn how to create a store environment that promotes health and wellness as well as boosts sales of food and beverages that provide immune support.
Demand for meat alternatives and plant-based proteins is on the rise. According to a recent Mintel report, the market for animal products is changing dramatically. Retailers must now adapt to dynamically meet the needs of the consumer. Here’s everything you need to know about the heightened demand for meat alternatives and how retailers can rise to the occasion.
Every October, the National Frozen & Refrigerated Foods Association (NFRA) holds its annual convention. Leaders from across the frozen and refrigerated food industry come together to sample the latest products and attend informative presentations. Perhaps the biggest draw to the NFRA Convention, however, is the opportunity for attendees to network and conduct business with each other throughout the event. Here are four valuable reasons you should attend this year’s NFRA Convention.
Is it necessary to spend big bucks on a retail merchandising overhaul to bring new customers into your store? Absolutely not! While a full remodel would be nice, there are other things you can do to update and revitalize your store’s layout without spending a ton of cash. Here’s how to reenergize your retail merchandising efforts to create a different and enticing customer experience without breaking the bank.
Imagine you’ve just moved to a new city and need to stock your refrigerator and freezer. Not knowing the grocers in the area, you’d probably whip out your cell phone and search for “grocery stores near me.” A list of stores pops up. The retailers that appear at the top understand how to increase food retail sales by using geotags and location targeting. Are you ready to harness the power of geotags to increase your food retail sales? Here’s everything you need to know.
Social media is one of the most effective and affordable marketing tools out there. With more than 3 billion users worldwide, any retail marketing strategy can use the power of social media to connect with and engage a unique audience. Here’s how your food-service business can succeed with social media!
Food service and grocery retailers know the importance of the four Ps of marketing: product, placement, price, and promotion. While each “P” must be carefully considered, “product” – that is, the items you carry in your merchandising cooler unit, at checkout, and on your shelves – is arguably your biggest challenge. Here’s how to choose the right products to carry in your grocery store, and how a merchandising cooler unit can help add value to your product offerings.