When it’s hot outside, most people want a cold beverage or an icy snack to cool off. Luckily, you have just the product they’re looking for. All they have to do is reach into your merchandising cooler unit and stock up to their heart’s content.
Unfortunately, energy costs are at a premium right now and commercial cooling equipment can be costly to operate – especially in the summer. The right merchandising cooler units provide a solution that can save you money and use less energy.
Here’s everything you need to know about maximizing energy efficiency and profitability without sacrificing either.
Keeping Cool in the Warmer Months
Depending on where you’re located, you may have trouble staying cool through the peak of the summer heat. In fact, the U.S. Department of Energy claims that in 2014, American homeowners spent around $11 billion on cooling their homes.
Although data on commercial refrigeration costs is not tracked as diligently, most business owners can attest that they, too, crank up the AC in the summer – and maintaining a commercial cooling unit can definitely put a strain on the budget.
During the summer months, the popularity of ice cream, popsicles, and other cold or frozen products increases. The increased demand means that units are opened and closed more frequently, which, when combined with higher outdoor temperatures, means the units have to work harder to stay cool, thereby increasing operating costs.
Fortunately, an energy-efficient merchandising cooler unit can simultaneously decrease overall energy use and maximize profitability.
Get a Merchandising Cooler Unit That Does Both
A merchandising cooler unit is different from a commercial refrigerator or freezer. While many can operate at the necessary temperatures to keep products cold or frozen, they are primarily designed for sealed products rather than open food. Coincidentally, this makes a merchandising cooler unit a perfect fit for all customer-facing cooling needs.
Since they’re more versatile in nature, a merchandising cooler unit can use a design that promotes both brand awareness and profitability, as well as energy efficiency.
Branding & Profitability
Effective branding is a crucial aspect of running a successful business – and luckily there are many ways you can successfully market your products. Great branding will drive a strong overall return on investment (or ROI). Oftentimes, achieving an ROI requires creativity in your marketing methods.
A merchandising cooler unit is an inexpensive way to advertise your brand or product. The only costs are those associated with operating and maintaining the unit, plus the one-time fee of wrapping the unit with a vibrant custom graphic.
Although the cost is low, this type of advertising can reach a substantial audience and transform passers-by into paying customers.
Once they’ve seen your brand a few times, they’ll begin to recognize and respond to your products. In the future, they will be more likely to buy or recommend your products. The low cost and high ROI make a custom-wrapped merchandising cooler unit a great way to market products.
As energy costs continue to grow, good equipment that expends as little energy as possible is becoming increasingly important – which is not only good for your budget but the environment, as well.
Buying energy-efficient units can significantly reduce overall energy costs. A merchandising cooler unit that is designed to minimize operating costs is a sound investment that will yield long-term savings in overall energy costs.
Boost Profits & Energy Efficiency This Summer
Running your commercial fridge or freezer can be costly and energy-consuming, but it doesn’t have to be. A merchandising cooler unit is a great way to maximize both energy efficiency and overall profitability.
An energy-efficient merchandising cooler unit boasts low energy cost, as well as ample space for advertising, making it the perfect way to reduce your energy use while saving money… even when temperatures are climbing.
Are you in the market for commercial refrigeration products? Contact us for more information!