At Excellence Industries’ we understand that in order to keep the products on your shelves that meet customer demands, you need the right storage and merchandising options. Your customers count on you for their food and product needs and you can count on us to provide you with the right refrigeration solutions. From store aisle merchandising units to reach-in coolers, we have the product to fit your needs.

Meet Your Chain & Retail Store Product Specialist

Michael Keen

Michael Keen is currently our Director of Retail Sales for Excellence Industries and has been with the company since June 2019.

Michael works directly with the buyers in the grocery, retail, and convenience store markets to provide refrigeration equipment to meet the stores needs and customer demands.

What Michael loves most about working with his customers is building long time relationships and providing exceptional service and beyond.

When not meeting with customers you can find Mike out in his shop where he is learning the old craft of Blacksmithing.

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Recent Articles

Tips & Tricks for Successful Food Retail Merchandising

With so much choice in grocery and foodservice stores today, retailers have to find creative, new ways to vie for shoppers’ attention. That’s where clever retail merchandising comes in.

Catering to Diet Trends: How to Serve Shoppers of All Nutritional Persuasions

Some diet trends come and go, while others remain unchanged for decades. Ketogenic, plant-based, and low-carb diets, for example, have seen growing popularity in recent history. Keeping up with such trends can be tough – especially if you’re not familiar them – but stocking your shelves with the right diet products is vital for optimizing your sales. To get you started, here’s what you need to know about the most popular diet trends and how you can cater to your health-conscious consumers on specialty diets.

Food Trends: How Plant-Based Foods Will Impact Your Store

Food trends come and go, but the desire to improve our diets remains a constant concern for many American families. As innovation in food production has evolved, plant-based foods continue to increase in popularity. In fact, Impossible Foods emphasizes its mission to develop foods that satisfy the palates of meat, fish, and dairy eaters in its 2020 Impact Report. Soon, there will be a plant-based alternative to everything we currently consume from animals. Here’s how you can ensure your store is prepared to welcome the influx of plant-based meat substitutes.

About Us

50 Years of Excellence Experience

Excellence Industries is the premier commercial refrigeration partner for brands such as Nestlé, Pepsi, Ben & Jerry’s, Healthy Choice, Remy Martin, Godiva, Outback Steakhouse, Singleton Seafood, Whole Foods, and Marriott.


Excellence is the only commercial refrigeration company that provides a complete continuum of partnership so your experience is seamless and efficient. It begins with innovative custom designs and graphics. Then Excellence offers logistics and distribution, leasing, service, and recycling – all from one reliable resource.