At Excellence Industries’ we understand that in order to keep the products on your shelves that meet customer demands, you need the right storage and merchandising options. Your customers count on you for their food and product needs and you can count on us to provide you with the right refrigeration solutions. From store aisle merchandising units to reach-in coolers, we have the product to fit your needs.

Meet Your Chain & Retail Store Product Specialist

Michael Keen

Michael Keen is currently our Director of Retail Sales for Excellence Industries and has been with the company since June 2019.

Michael works directly with the buyers in the grocery, retail, and convenience store markets to provide refrigeration equipment to meet the stores needs and customer demands.

What Michael loves most about working with his customers is building long time relationships and providing exceptional service and beyond.

When not meeting with customers you can find Mike out in his shop where he is learning the old craft of Blacksmithing.

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Recent Articles

Food Retail Trends for 2021: Is Gluten Free Still on Top?

If you’ve walked through a grocery store in the past decade, you’ll have noticed a prominent “Gluten Free” label on products in every aisle. The gluten-free diet is one of today’s top diet trends globally. Correspondingly, the availability of gluten-free products has gone from a few obscure items in health food stores to a ubiquitous staple on mainstream food retailers’ shelves. Here’s what grocers need to know about the gluten-free diet and other food retail trends to anticipate in 2021.

Beyond Chocolate & Roses: How to Stock Your Shelves for Valentine’s Day 2021

When you think of Valentine’s Day, what comes to mind? Heart-shaped boxes of chocolate, a dozen red roses, and maybe a timeless piece of jewelry, right? You can never go wrong with a traditional gift, but our perceptions of gift giving are evolving, and this year, your store could benefit from shaking things up and offering your customers new ways to spoil their loved ones. Here’s how to stock your shelves for Valentine’s Day 2021.

New & Popular Grocery Items: Opening Your Shelves to Rising Stars

For years, up-and-coming brands have gathered immense support via crowdfunding platforms, like Indiegogo and Kickstarter, that […]

About Us

50 Years of Excellence Experience

Excellence Industries is the premier commercial refrigeration partner for brands such as Nestlé, Pepsi, Ben & Jerry’s, Healthy Choice, Remy Martin, Godiva, Outback Steakhouse, Singleton Seafood, Whole Foods, and Marriott.


Excellence is the only commercial refrigeration company that provides a complete continuum of partnership so your experience is seamless and efficient. It begins with innovative custom designs and graphics. Then Excellence offers logistics and distribution, leasing, service, and recycling – all from one reliable resource.