At Excellence Industries’ we understand that in order to keep the products on your shelves that meet customer demands, you need the right storage and merchandising options. Your customers count on you for their food and product needs and you can count on us to provide you with the right refrigeration solutions. From store aisle merchandising units to reach-in coolers, we have the product to fit your needs.

Meet Your Chain & Retail Store Product Specialist

Michael Keen

Michael Keen is currently our Director of Retail Sales for Excellence Industries and has been with the company since June 2019.

Michael works directly with the buyers in the grocery, retail, and convenience store markets to provide refrigeration equipment to meet the stores needs and customer demands.

What Michael loves most about working with his customers is building long time relationships and providing exceptional service and beyond.

When not meeting with customers you can find Mike out in his shop where he is learning the old craft of Blacksmithing.

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Recent Articles

Using Foodservice Coolers To Spotlight Global Trends in Product Packaging

Packaging is one of the four traditional P’s of marketing and the one with which manufacturers can be the most creative. But packaging isn’t just about having a pretty face. In the foodservice and grocery industry, where margins are notoriously low, impulse-buying decisions are critical to store revenue, and attractive packaging is one of the most powerful motivators. Discover what’s new in grocery product packaging, the factors driving trends in product packaging, and how to best display your products in refrigerated cooler displays to influence buyers’ decision making and increase your sales.

Retail Marketing: How to Gracefully Handle Holiday Product Shifts

In the ever-changing arena of retail marketing, consumer preferences always shift. Things are no different during the holidays. In fact, product shifts tend to be even more dramatic during the most wonderful — and stressful — time of the year. Here’s everything your business needs to know about gracefully handling holiday product shifts.

Save Money by Ventilating & Maintaining Your Refrigerated Food Cooler

Making sure your refrigerated food coolers are properly ventilated and maintained is an integral part of keeping them running smoothly for as long as possible. That means more money stays in your pocket. If your refrigerated food cooler is running hot, not keeping products cold, or otherwise operating inefficiently, we’re here to help you solve the problem.

About Us

50 Years of Excellence Experience

Excellence Industries is the premier commercial refrigeration partner for brands such as Nestlé, Pepsi, Ben & Jerry’s, Healthy Choice, Remy Martin, Godiva, Outback Steakhouse, Singleton Seafood, Whole Foods, and Marriott.


Excellence is the only commercial refrigeration company that provides a complete continuum of partnership so your experience is seamless and efficient. It begins with innovative custom designs and graphics. Then Excellence offers logistics and distribution, leasing, service, and recycling – all from one reliable resource.