Imagine you’re walking through the supermarket desperately searching for food with ingredients you can pronounce, but you just can’t find any. Then, in a distant aisle, you spot a set of refrigerators with custom unit graphics that seem to shout, “Here is the wholesome food you’ve been looking for!”
Today, many consumers prefer to buy products made with clean ingredients. This gives companies the chance to advertise their clean label products to the growing community of health-conscious consumers.
Here’s how clean labels and custom unit graphics can work together to help your products fly off the shelves.
What Is a Clean Label?
Have you ever looked at a nutrition label and been dumbfounded by the sheer amount of ingredients it contains? To make things worse, many of these ingredients have long, complicated names, like caprocaprylobehenin and ethylenediaminetetraacetic acid (which is so ridiculous it’s often just called EDTA).
Many consumers load their shopping carts with harmful chemicals and artificial ingredients each week without even realizing it. Who has time to decipher these impossible ingredient lists anyway?
It’s a serious problem and one that the clean label movement seeks to fix. By pushing for simple, natural ingredients in food products, consumers are finding more clean labels on supermarket shelves. These labels list wholesome, recognizable, easy-to-pronounce ingredients, which gives them a “clean” designation.
The clean label trend is catching on quickly. For instance, Panera, a popular restaurant chain, has incorporated clean ingredients into its products. Grocery store chain Aldi offers a line of Simply Nature products that only use clean ingredients. Many products in this line are also certified USDA Organic and Non-GMO Project verified.
The use of clean ingredients is becoming increasingly more common in many products, from protein powder to pet food. This presents a unique opportunity to pair them with custom unit graphics. Together, these tools are a powerful marketing force: consumer goal + to-the-point marketing.
Stand Out With Custom Unit Graphics
When making a buying decision, a potential customer is more likely to gravitate toward a branded refrigerator than a plain one. The reason why is simple: it stands out in the crowd.
By using your brand’s logo, colors, and fonts, combined with messaging customers want to receive, custom unit graphics build brand recognition and desire among consumers. If they see your refrigerators enough, they’ll soon be able to identify your products when they see them online, in stores, or on the side of a truck.
Custom unit graphics also give your refrigeration units a professional, polished look, which lends credibility to your company. When consumers see your brand as one they know and trust, they’re more likely to buy your products and tell others about them, too. After all, it’s significantly easier to buy from a well-known, credible company than one you’ve never heard of.
Working With Clean Labels + Custom Unit Graphics
Increasing numbers of people are taking their health and wellness into their own hands. Health-savvy shoppers are sure to appreciate products that use only clean ingredients. They’ll especially love those that are also certified as organic, non-GMO, and fair trade, or labeled as free of hormones or antibiotics.
Custom unit graphics can be used to draw consumers to your clean label products in a big way. For instance, if your product is certified USDA Organic or Non-GMO Project verified, these labels can be used to attract customers from a distance – not just when your product label is 3 inches from their faces.
Custom graphics can also include language that demonstrates your brand’s use of clean label ingredients. Your wrapped refrigerator or freezer could say, for instance, “Ingredients You Can Pronounce,” “No Additives,” or “Always Made without [insert undesirable ingredient here].”
Whichever tactic you choose, your branded units will be sure to draw a health-conscious crowd – on repeat.
Boost Your Product With Clean Labels
Foods made with real, simple ingredients are appealing to many shoppers – especially those who are focused on healthy living and eating. However, to the untrained eye, it can be hard to differentiate between products with clean ingredients and those without.
Using custom unit graphics on your refrigerators and freezers makes finding clean products much easier. All someone has to do is catch a glimpse of your graphic to know that your product is exactly what they’ve been looking for.
To learn more about how custom unit graphics can work for your clean label products – and all your commercial refrigeration needs – contact us at Excellence Industries!
Published with StoryChief