With the holidays nearing, you can expect demand to soar as your customers prepare to make pumpkin pies for family dinners and shortbread cookies to deliver as gifts (or just to nibble on at home). Grocery and food retail stores wisely plan annually for the uptick in demand for baking supplies by stocking their shelves, coolers, and freezers in time for the holiday baking rush. However, baking is driving people to grocery stores and food retailers this year more than ever. Plan your retail marketing around this trend and use the desire for sourdough starter to your advantage. Here's how you can ride the wave of the baking trend and move more products this holiday season.
In the ever-changing arena of retail marketing, consumer preferences always shift. Things are no different during the holidays. In fact, product shifts tend to be even more dramatic during the most wonderful — and stressful — time of the year. Here's everything your business needs to know about gracefully handling holiday product shifts.
Making sure your refrigerated food coolers are properly ventilated and maintained is an integral part of keeping them running smoothly for as long as possible. That means more money stays in your pocket. If your refrigerated food cooler is running hot, not keeping products cold, or otherwise operating inefficiently, we’re here to help you solve the problem.
Every October, the National Frozen & Refrigerated Foods Association (NFRA) holds its annual convention. Leaders from across the frozen and refrigerated food industry come together to sample the latest products and attend informative presentations. Perhaps the biggest draw to the NFRA Convention, however, is the opportunity for attendees to network and conduct business with each other throughout the event. Here are four valuable reasons you should attend this year’s NFRA Convention.
Is it necessary to spend big bucks on a retail merchandising overhaul to bring new customers into your store? Absolutely not! While a full remodel would be nice, there are other things you can do to update and revitalize your store’s layout without spending a ton of cash. Here’s how to reenergize your retail merchandising efforts to create a different and enticing customer experience without breaking the bank.
Imagine you’ve just moved to a new city and need to stock your refrigerator and freezer. Not knowing the grocers in the area, you’d probably whip out your cell phone and search for “grocery stores near me.” A list of stores pops up. The retailers that appear at the top understand how to increase food retail sales by using geotags and location targeting. Are you ready to harness the power of geotags to increase your food retail sales? Here’s everything you need to know.
Social media is one of the most effective and affordable marketing tools out there. With more than 3 billion users worldwide, any retail marketing strategy can use the power of social media to connect with and engage a unique audience. Here’s how your food-service business can succeed with social media!
Changing times can rock the food-service industry. Grocers rush to restock shelves that are constantly barren while food distributors struggle to keep up with increased demand and deal with diminished supply. Times of change can breed uncertainty, but rest assured, together, we can weather any storm. Here’s how your grocery store can keep its shelves stocked in the face of any crisis.
In every industry, plenty of effort goes into how a product is marketed. It's particularly important to carefully choose the words that are used to describe that product. Take, for example, the humble freezer unit. Branding it as a gelato freezer lends a certain degree of elegance and charm. Here's everything you need to know about how to maximize sales using intentional marketing vocabulary.
After weeks at home, retailers are reporting that purchasers are abandoning sugar-free alternatives in favor of comfort food items. Snack brands like Frito-Lay, Pringles, and Herrs are, for the most part, observing unexpected increases in sales. Let's look at recent food trends and how your business can leverage the resurgence of comfort food items.