Every October, the National Frozen & Refrigerated Foods Association (NFRA) holds its annual convention. Leaders from across the frozen and refrigerated food industry come together to sample the latest products and attend informative presentations. Perhaps the biggest draw to the NFRA Convention, however, is the opportunity for attendees to network and conduct business with each other throughout the event. Here are four valuable reasons you should attend this year’s NFRA Convention.

Imagine you’ve just moved to a new city and need to stock your refrigerator and freezer. Not knowing the grocers in the area, you’d probably whip out your cell phone and search for “grocery stores near me.” A list of stores pops up. The retailers that appear at the top understand how to increase food retail sales by using geotags and location targeting. Are you ready to harness the power of geotags to increase your food retail sales? Here’s everything you need to know.

Social media is one of the most effective and affordable marketing tools out there. With more than 3 billion users worldwide, any retail marketing strategy can use the power of social media to connect with and engage a unique audience. Here’s how your food-service business can succeed with social media!

Changing times can rock the food-service industry. Grocers rush to restock shelves that are constantly barren while food distributors struggle to keep up with increased demand and deal with diminished supply. Times of change can breed uncertainty, but rest assured, together, we can weather any storm. Here’s how your grocery store can keep its shelves stocked in the face of any crisis.

In every industry, plenty of effort goes into how a product is marketed. It's particularly important to carefully choose the words that are used to describe that product. Take, for example, the humble freezer unit. Branding it as a gelato freezer lends a certain degree of elegance and charm. Here's everything you need to know about how to maximize sales using intentional marketing vocabulary.

After weeks at home, retailers are reporting that purchasers are abandoning sugar-free alternatives in favor of comfort food items. Snack brands like Frito-Lay, Pringles, and Herrs are, for the most part, observing unexpected increases in sales. Let's look at recent food trends and how your business can leverage the resurgence of comfort food items.

Ice cream — the cold, sweet treat enjoyed year-round by people everywhere. You wouldn’t think it would be hard to keep consumers flocking to your ice cream storage unit. But what happens when plain vanilla doesn’t quite cut it anymore? We’ve rounded up five hot ice cream trends for 2020 that will keep consumers coming back for more.

Grocery store shelves are becoming increasingly bare. And to make matters worse, store owners don’t have enough overstock to replenish in-demand products – an issue that is becoming especially problematic during the coronavirus pandemic. At Excellence Industries, we believe there are many solutions to new and ever-growing problems with maintaining grocery supply. Here are a few ways to reimagine the grocery items on your shelves to maximize your sales during COVID-19.

In an increasingly digital world, nearly every business — especially brick-and-mortar shops — can benefit from digital marketing. In fact, when used as part of a larger retail marketing strategy, digital techniques can drive foot traffic to your business and create a uniquely powerful brand experience. Here’s how your physical store can wield the power of digital marketing!