2020 Virtual NFRA Convention: 4 Valuable Reasons to Attend

Every October, the National Frozen & Refrigerated Foods Association (NFRA) holds its annual convention. Leaders from across the frozen and refrigerated food industry come together to sample the latest products and attend informative presentations. Perhaps the biggest draw to the NFRA Convention, however, is the opportunity for attendees to network and conduct business with each other throughout the event. Here are four valuable reasons you should attend this year’s NFRA Convention.

2020-09-11T20:01:53+00:00September 11th, 2020|Uncategorized|

Retail Merchandising Refresh: Update Your Store on a Budget

Is it necessary to spend big bucks on a retail merchandising overhaul to bring new customers into your store? Absolutely not! While a full remodel would be nice, there are other things you can do to update and revitalize your store’s layout without spending a ton of cash. Here’s how to reenergize your retail merchandising efforts to create a different and enticing customer experience without breaking the bank.

2020-08-10T01:22:27+00:00September 1st, 2020|Uncategorized|

How to Increase Food Retail Sales with Geotagging

Imagine you’ve just moved to a new city and need to stock your refrigerator and freezer. Not knowing the grocers in the area, you’d probably whip out your cell phone and search for “grocery stores near me.” A list of stores pops up. The retailers that appear at the top understand how to increase food retail sales by using geotags and location targeting. Are you ready to harness the power of geotags to increase your food retail sales? Here’s everything you need to know.

2020-08-10T01:20:10+00:00August 27th, 2020|Uncategorized|

Retail Marketing & Social Media: Creating Success in the Digital World

Social media is one of the most effective and affordable marketing tools out there. With more than 3 billion users worldwide, any retail marketing strategy can use the power of social media to connect with and engage a unique audience. Here’s how your food-service business can succeed with social media!

2020-08-21T15:50:29+00:00August 18th, 2020|Uncategorized|

Food Distributors & Grocers Working Together to Keep Shelves Stocked

Changing times can rock the food-service industry. Grocers rush to restock shelves that are constantly barren while food distributors struggle to keep up with increased demand and deal with diminished supply. Times of change can breed uncertainty, but rest assured, together, we can weather any storm. Here’s how your grocery store can keep its shelves stocked in the face of any crisis.

2020-08-04T13:30:36+00:00August 4th, 2020|Uncategorized|

Gelato Freezer vs. Ice Cream Freezer: How Word Choice Affects Sales

In every industry, plenty of effort goes into how a product is marketed. It's particularly important to carefully choose the words that are used to describe that product. Take, for example, the humble freezer unit. Branding it as a gelato freezer lends a certain degree of elegance and charm. Here's everything you need to know about how to maximize sales using intentional marketing vocabulary.

2020-07-28T13:31:23+00:00July 28th, 2020|Uncategorized|

Comfort Food Items Make a Comeback During the COVID-19 Pandemic

After weeks at home, retailers are reporting that purchasers are abandoning sugar-free alternatives in favor of comfort food items. Snack brands like Frito-Lay, Pringles, and Herrs are, for the most part, observing unexpected increases in sales. Let's look at recent food trends and how your business can leverage the resurgence of comfort food items.

2020-07-16T18:31:23+00:00July 16th, 2020|Uncategorized|

5 Hot Consumer Trends to Keep Your Ice Cream Storage Unit Cool in 2020

Ice cream — the cold, sweet treat enjoyed year-round by people everywhere. You wouldn’t think it would be hard to keep consumers flocking to your ice cream storage unit. But what happens when plain vanilla doesn’t quite cut it anymore? We’ve rounded up five hot ice cream trends for 2020 that will keep consumers coming back for more.

2020-07-07T13:16:07+00:00July 7th, 2020|Uncategorized|

New Solutions to Bare Shelves & Moving Grocery Items

Grocery store shelves are becoming increasingly bare. And to make matters worse, store owners don’t have enough overstock to replenish in-demand products – an issue that is becoming especially problematic during the coronavirus pandemic. At Excellence Industries, we believe there are many solutions to new and ever-growing problems with maintaining grocery supply. Here are a few ways to reimagine the grocery items on your shelves to maximize your sales during COVID-19.

2020-06-30T13:15:28+00:00June 30th, 2020|Uncategorized|

Retail Marketing: How Physical Stores Can Thrive in a Digital World

In an increasingly digital world, nearly every business — especially brick-and-mortar shops — can benefit from digital marketing. In fact, when used as part of a larger retail marketing strategy, digital techniques can drive foot traffic to your business and create a uniquely powerful brand experience. Here’s how your physical store can wield the power of digital marketing!

2020-06-18T13:30:19+00:00June 18th, 2020|Uncategorized|
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