Now more than ever, it seems that staying healthy is top of mind for everyone. With cooler weather coming, many consumers are looking for ways to fight the flu, the common cold, and other viral illnesses. From probiotic smoothies and prebiotic granola bars to detoxifying botanical teas, the demand for foods and beverages that offer immune support is immense. Learn how to create a store environment that promotes health and wellness as well as boosts sales of food and beverages that provide immune support.
Demand for meat alternatives and plant-based proteins is on the rise. According to a recent Mintel report, the market for animal products is changing dramatically. Retailers must now adapt to dynamically meet the needs of the consumer. Here’s everything you need to know about the heightened demand for meat alternatives and how retailers can rise to the occasion.
Food service and grocery retailers know the importance of the four Ps of marketing: product, placement, price, and promotion. While each “P” must be carefully considered, “product” – that is, the items you carry in your merchandising cooler unit, at checkout, and on your shelves – is arguably your biggest challenge. Here’s how to choose the right products to carry in your grocery store, and how a merchandising cooler unit can help add value to your product offerings.