Using Foodservice Coolers To Spotlight Global Trends in Product Packaging

Packaging is one of the four traditional P’s of marketing and the one with which manufacturers can be the most creative. But packaging isn’t just about having a pretty face. In the foodservice and grocery industry, where margins are notoriously low, impulse-buying decisions are critical to store revenue, and attractive packaging is one of the most powerful motivators. Discover what’s new in grocery product packaging, the factors driving trends in product packaging, and how to best display your products in refrigerated cooler displays to influence buyers’ decision making and increase your sales.