With only 25% of today’s American consumers brand loyal, underdog brands can easily get a competitive edge by offering instant savings. According to a recent survey by Forrester, 75% of consumers access smartphones in-store, presenting the perfect opportunity to seal ...
Read moreTags: "in-store marketing"
A recent case study by Popai found that 76% of grocery store purchase decisions were made at the shelf in 2012. To capitalize on these new spending habits, food retailers and brands should consider shifting their focus to innovative in-store ...
Read more