It seems like everything has it’s own national holiday anymore and beverages are nothing short of this standard. Today, May 6th, marks National Beverage Day. From tea, to coffee, to something a little stronger, today is a day to celebrate all things drinkable.

A 2012 study forecasted the global beverage market to increase at a compound annual growth rate (CAGR) of 4.6% over the next five years, to reach a market value of $1,347 billion by 2017. The global beverage industry’s rising product demand, not much affected by the currents of global recession, bears testimony to its unyielding growth throughout.

The beverage industry knows how important innovation is for success and its hard not to attribute some of the forecasted growth in the market to each company’s ability to branch out their marketing techniques. Experiential marketing is the new wave in techniques that include everything from hosting brand parties to creating your own branded publication.

The American Beverage Association lists ten publications in the US distributed as beverage industry trade press, not including brands individual publications like Red Bull’s Red Bulletin Magazine. Prime placement in one of these publications or developing your own can enable your company and brand to reach an entirely new market you were not previously able to reach before.

It’s more than apparent the beverage industry is soaring to new heights with more and more products becoming available every day but will the forecasted predictions match actual growth? Only time can tell. For more information on the growing beverage industry visit

About Us
Here at Excellence Industries we can service all of your beverage needs no matter how large or small. From Pepsi to Tropicana all of our clients not only benefit from our “excellent” refrigeration products but also from our complete continuum of partnership.

Our network spans four continents utilizing factories with production capabilities that exceed one million units annually. For over 50 years, the company has been supplying self-contained commercial refrigeration units that help grow revenue. Excellence produces an extensive range of coolers and freezers for display and storage. We even offer graphics catered to your company that can be applied to create a better-branded commercial refrigeration system according to your needs.
For more information and pricing on Excellence Industries beverage refrigeration units visit or follow us on Twitter at @Excellence_Ind.